Get The Gift of Discretionary Effort
Virtual or On-Site
Are you as a manager achieving your 21st century goals?
Questions for the 21st century are:
- What are the dynamics of the 21st century social contract?
- How much discretionary effort will employees give?
- What will organizations do to earn that discretionary effort?
- How can you get the gifts of discretionary effort on a regular basis?
We have the answers.
In a Discretionary Effort Leadership program, managers at all levels of the organization get timely answers to 21st century workforce questions. Participants learn how to initiate culture change to earn the gift of discretionary effort from employees on a regular basis.
Elevate your managerial career with the Earn the Gift Leadership certificate and start a Discretionary Effort Engagement Initiative in your organization.
Attend the virtual training – 10:00 -12:00 AM Eastern on October 6, 13, 20, and 27 in 2023. Plan now to attend.
Informative, enlightening, and practical are words frequently used to describe the Discretionary Effort Engagement Leadership training modules and the Earn The Gift Certificate program. The strategies and techniques can bring simple yet real and effective culture change in a world of increasing complexity.
After every module, participants feel “smarter” and better equipped to handle workplace dilemmas. They not only feel smarter, but they work smarter, communicate more effectively, and quickly find new solutions to old problems.
Stronger relationships are forged that help increase cooperation and collaboration. This enables companies to stand out in the marketplace amid a field of fierce competitors.
Virtual Training Modules
The Discretionary Effort Leadership Model: a Holistic Approach
We take a holistic approach to discretionary effort engagement, not selected components. These questions will be explored:
- What is discretionary effort?
- What does it mean to “earn the gift?”
- What is the Discretionary Effort Leadership Model?
- How can I transform my organization to a human-led value culture?
The Foundation of Discretionary Effort: Integrity and Gratitude: Critical Elements
Every successful organization has foundational values. Integrity and Gratitude are critical to your success. In this module you will learn how to:
- Practice the four qualities of integrity
- Implement organizational and systems integrity
- Use the genius strategy of gratitude
- Realize the multiplier effect of gratitude
Social Acceptance: Make me part of the “in” group
The Engagement Assessment is used with this module. We will cover how to:
- Socially accept individuals
- Give each individual psychological safety
- Implement inclusive principles
- Move from 20th century social contracts to 21st century social contracts
Rational Alignment: Help me align mentally and emotionally with company goals
To give exceptional discretionary effort, individuals must rationally align with company objectives. In this module you will learn how to:
- Be one-step ahead of your employees
- Involve employees in goal setting
- Delegate with clarity
- Hold employees accountable
Included:
Online Engagement Personality and Emotional Intelligence Assessments PLUS personal debriefs taken before the program.
Book: "How to Earn the Gift of Discretionary Effort"
Book: "The Leadership of One" and Emotional Intelligence
Call 770-923-0883 with questions.
On-site Earn The Gift Discretionary Effort Leadership Programs
Bring the Earn the Gift Management Certificate to your managers. It can be specifically tailored for high potentials and Millennial managers.
Discretionary Effort Engagement Leadership programs transform companies by building a culture where employees make amazing contributions on a daily basis. The work environment includes the physical, social, rational, emotional, and authentic frameworks for increasing discretionary effort illustrated by the management levels displayed in the Discretionary Effort Leadership pyramid illustrated to the left.
Programs built on the Discretionary Effort Leadership model are targeted and customized for the leadership team and all levels of managers. The material can be extended to team leads and supervisors. The programs teach the tactical and practical skills of management while taking participants to the next level of leadership capabilities.
Training programs are delivered as a series of life-changing workshops distributed at set intervals to match your pace of business. After being delivered to the leadership team and top managers, live programs can be extended to the entire workforce. The programs are aimed at developing discretionary effort in all employees, modeled by the leaders. The goal is for every company employee to practice giving discretionary effort on a daily basis. The results are remarkable.
The program includes a full complement of assessments.
Discretionary Effort Leadership Assessments
Assessments are frequently used in the hiring process to ensure the candidate is a fit for the company, team and proposed assigned projects. Discretionary Effort Leadership uses them for much more. Self-knowledge and other-knowledge are valuable tools for building excellent professional relationships, for resolving conflicts of opinions, and for the process of collaboration that leads to innovative new products and services. The assessments enlighten leaders on the gifts employees can contribute to company success.
The learning from the TTI DISC, Driving Forces and Emotional Intelligence assessments increase leadership awareness and are a key component in team building. The skills enhanced in the programs include:
- Intensified influence and impact – not manipulation – when involved in decisions and interfacing with others
- Improved self-esteem and personal charisma
- Increased discretionary effort in the company
These comprehensive assessments are included in the on-site Earn The Gift Of Discretionary Effort Leadership training.
Discretionary Effort and 21st Century Leadership
The Discretionary Effort Leadership training is cutting edge and geared for the 21st century workforce. As your leadership team comprehends and internalizes this new style of leadership, you will be amazed at the difference it makes in the entire culture of your organization. When you bring the Earn the Gift Certificate program into your organization, your leaders and managers will:
- Discover and internalize the principles taught in the RossBrandau Discretionary Effort Leadership Model
- Be able to differentiate between Taylorism, 20th century Maslow philosophy and 21st century Discretionary Effort Leadership
- Understand explicit and implicit social contracts – both 20th century and 21st century
- Evaluate the benefit of Discretionary Effort Leadership in contrast to other leadership styles
Module 1: Building a Work Environment of Integrity & Gratitude
This module outlines the development of discretionary effort in the work environment. At the heart of a work environment of integrity and gratitude are three basic concepts: Disclosure, norms and accountability. Disclosure is about surfacing the truth. Norms are the clear and simple standards of conduct in an organization that are universally understood. Accountability is the ability to communicate expectations and consequences. The exercises and content help participants build trust with employees.
A robust program of Workplace Power Triads help your leadership team and managers focus on the elements of integrity that put the entire organization on a solid footing of transparency. Leadership teams:
- Learn how to build a culture of integrity and trust
- View three components of Integrity: Individual, System, and Organization Integrity
- See integrity as competitive strategy
- Make the connection between integrity and Discretionary Effort Leadership
- Learn how to use the genius strategy of gratitude
Module 2: Ensuring Physical Safety and Security, thus producing a feeling of Well-Being
Security keeps employees safe from unsavory individuals, computer hackers who would steal their identity, and threatening influences as they enter or leave the building.
Safety is providing an accident-free working environment inside the building. The program provides checklists to ensure your environment is safe from hazards that might cause physical harm to any employee.
When security and safety programs are in place, employees feel a sense of well-being, enabling them to focus on their assigned tasks.
The well-being includes caring about each individual person as a human being or the total well-being of employees, including insurance coverage, exercise programs, sick pay, vacation pay, etc. Personal physical safety and well- being in the workplace is a productivity and profitability issue, not just an occupational health issue that concerns OSHA.
When employees feel safe in all ways, they are free to focus on giving discretionary effort. In summary, leadership teams should:
- Ensure the workplace is secure and protected from outside assailants
- Provide an environment as safe as possible from accidents that might harm employees
- Evaluate the well-being of the entire group
- Care about the well-being of individuals
Module 3: Creating Social Acceptance
People are at the center of everything social in a company. As they interact and relate in meaningful ways, they create the culture of your organization and their social interactions become windows where observers can view the heart and soul of your organization. When employees feel socially accepted and know they have friends in the company, turnover is reduced and productivity increases. This program focuses on team building, working together, and having each other’s back.
Leadership teams learn how to:
- Make Social Acceptance a pillar of company culture
- Help employees reach collective and meaningful co-existence
- Develop employees to their full potential
- Understand the links between social acceptance and discretionary effort
- Create space for differences of opinions to be surfaced and evaluated without fear of incrimination
- Distinguish diversity from inclusion
Module 4: Implementing Rational Alignment
Rational alignment is the underlying common sense that explains how the organization aligns employees with their values, vision, mission and major goals, thus creating value. In order to create the most value for not only the customer but for the employees and to maximize discretionary effort, an understanding of the five core competencies of positioning, integrating, standardizing, coordinating and improving is essential. The outcome will be new leadership competencies to improve discretionary effort and thus value creation.
Leadership teams learn how to:
- Connect the present to the future with rational alignment
- Implement the process of cascading your vision, values and mission throughout the organization
- Get employees to buy-in and contribute to long term goals and objectives
- Increase discretionary effort by associating the organizational goals and objectives to employee daily productivity
Module 5: Generating Emotional Commitment
Emotional commitment is one of the biggest challenges for all organizations. Maintaining high levels of emotional engagement requires constant care from managers. When managers fail to have regular interactions with employees, engagement predictably declines. The framework for the sustainability emotional commitment in your company is the beginning of a new dialog in the organization that addresses the seven stages of emotional commitment. When implemented, the seven stages of emotional commitment create long term, committed work relationships. An understanding of these seven emotional stages of relationships makes unpredictable and puzzling actions by employees more predictable and understandable. This gives your leadership team and managers a framework to deal with the emotional aspects of the work environment and to keep employees engaged, productive, and giving discretionary effort.
Leadership teams:
- Discover what emotional commitment looks like in an organization
- Identify how emotional commitment affects loyalty and retention rates
- Learn techniques for engaging employees and gaining emotional commitment
- Turn employees from working for a paycheck to giving discretionary effort
- Connect emotional commitment and emotional intelligence
Module 6: Understanding Authentic Contribution
When the first four levers are executed properly, this fifth lever, authentic contribution happens naturally. Employees and the leadership team mesh together and all work for the greater good of the company. This is “flow,” an experience that is one of the most enjoyable and valuable experiences a person can have. Flow is natural and ordinary. People commit to being present, to showing up, to listening and paying attention to the continuous forward movement of the organization. Activities include how to expand creative thinking and mentor the entrepreneurial spirit in employees.
Leadership teams understand that authentic contribution happens when:
- Authenticity exists in each individual leader and employee
- Employees have the owner mentality, not a renter’s attitude
- All level of employees from newly hires to senior executives understand that the whole is greater than the sum of the parts
- Leadership teams learn how to release the renewable energy of employees
Components of the On-Site Certificate Program
The materials and supplementary material include:
- "How to Earn the Gift of Discretionary Effort" book
- Reference manual and work book
- Membership to a LinkedIn Group for discussion
- Access to the Discretionary Effort Leadership members only site
- Additional reading materials and videos
- Questions answered by Karla Brandau
Earn the Gift Discretionary Effort Leadership Certificate is Awarded at Conclusion of the Program

Book an on-site program for your organization. Call 770-923-0883 or email Karla@KarlaBrandau.com.
Being a successful leader and manage involves learning strategies and using your intuition to apply the discretionary effort leadership techniques to individual situations. The Earn The Gift certificate course is designed to give you principles, approaches and methods to enrich your leadership skills.
Whether you are a seasoned manager, a new manager or an aspiring leader, the Earn the Gift certificate will help you gain access to an elite circle of achievers: those manager who get results. You’ll learn proven and fundamental principles plus 21st century nuances of managing employees and team members.
Book an exclusive session for your company. Complimentary consultations on how this program can be customized to your present company culture are available by calling Karla Brandau at 770-923-0883 or email her at Karla@KarlaBrandau.com. Karla is based in Atlanta, Georgia.
If you prefer, contact us with the simple form below.
Still wondering if this is the right program for you?
The skills are portable. Once you learn the Earn the Gift strategies and techniques, you own them. You can take them anywhere and use them any time in any situation. As a human being, you’ll be more influential, charismatic, and significant.
https://earnthegift.com/the-leadership-of-one-coaching/A significant component of earning the gift of discretionary effort from f employees is professional development. You can complement your Discretionary Effort Leadership training with charismatic leader personal coaching.
You’ll become the leader people CHOOSE to follow, not HAVE to follow because of your place on the organizational chart.
This one-on-one personal coaching program consists of 8 coaching calls spread over a 3-4 month period. The information provided immediately starts changing paradigms and mindsets. It is very common for participants who implement our strategies of personal leadership to have immediate results in their relationships with colleagues, team members and employees.
Invest a small amount of time each week and you can change your career forever.
Learn more about the professional development one-on-one coaching program, Charismatic Leadership: The Leadership of One.

More Information On the Earn the Gift program or Executive Coaching
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