Get The Gift of Discretionary Effort
Virtual or On-Site

Are you as a manager achieving your 21st century goals?

Questions for the 21st century are:

  • What are the dynamics of the 21st century social contract?
  • How much discretionary effort will employees give?
  • What will organizations do to earn that discretionary effort?
  • How can you get the gifts of discretionary effort on a regular basis? 

We have the answers.

In a Discretionary Effort Leadership program, managers at all levels of the organization get timely answers to 21st century workforce questions. Participants learn how to initiate culture change to earn the gift of discretionary effort from employees on a regular basis.

Elevate your managerial career with the Earn the Gift Leadership certificate and start a Discretionary Effort Engagement Initiative in your organization.

Attend the virtual training – 10:00 -12:00 AM Eastern on October 6, 13, 20, and 27 in 2023. Plan now to attend.

Informative, enlightening, and practical are words frequently used to describe the Discretionary Effort Engagement Leadership training modules and the Earn The Gift Certificate program. The strategies and techniques can bring simple yet real and effective culture change in a world of increasing complexity.

After every module, participants feel “smarter” and better equipped to handle workplace dilemmas. They not only feel smarter, but they work smarter, communicate more effectively, and quickly find new solutions to old problems.

Stronger relationships are forged that help increase cooperation and collaboration. This enables companies to stand out in the marketplace amid a field of fierce competitors.

Virtual Training Modules

The Discretionary Effort Leadership Model: a Holistic Approach

We take a holistic approach to  discretionary effort engagement, not selected components. These questions will be explored: 

  • What is discretionary effort?
  • What does it mean to “earn the gift?”
  • What is the Discretionary Effort Leadership Model? 
  • How can I transform my organization to a human-led value culture?

The Foundation of Discretionary Effort: Integrity and Gratitude: Critical Elements

Every successful organization has foundational values. Integrity and Gratitude are critical to your success. In this module you will learn how to:

  • Practice the four qualities of integrity
  • Implement organizational and systems integrity
  • Use the genius strategy of gratitude
  • Realize the multiplier effect of gratitude

Social Acceptance: Make me part of the “in” group

The Engagement Assessment is used with this module. We will cover how to: 

  • Socially accept individuals 
  • Give each individual psychological safety
  • Implement inclusive principles
  • Move from 20th century social contracts to 21st century social contracts 

Rational Alignment: Help me align mentally and emotionally with company goals

To give exceptional discretionary effort, individuals must rationally align with company objectives. In this module you will learn how to: 

  • Be one-step ahead of your employees
  • Involve employees in goal setting
  • Delegate with clarity
  • Hold employees accountable


Online Engagement Personality and Emotional Intelligence Assessments PLUS personal debriefs taken before the program.

Book: "How to Earn the Gift of Discretionary Effort"

Book: "The Leadership of One" and Emotional Intelligence

Call 770-923-0883 with questions.

On-site Earn The Gift Discretionary Effort Leadership Programs

Bring the Earn the Gift Management Certificate to your managers. It can be specifically tailored for high potentials and Millennial managers. 

Discretionary Effort Engagement Leadership programs transform companies by building a culture where employees make amazing contributions on a daily basis. The work environment includes the physical, social, rational, emotional, and authentic frameworks for increasing discretionary effort illustrated by the management levels displayed in the Discretionary Effort Leadership pyramid illustrated to the left.

Programs built on the Discretionary Effort Leadership model are targeted and customized for the leadership team and all levels of managers. The material can be extended to team leads and supervisors. The programs teach the tactical and practical skills of management while taking participants to the next level of leadership capabilities.

Training programs are delivered as a series of life-changing workshops distributed at set intervals to match your pace of business. After being delivered to the leadership team and top managers, live programs can be extended to the entire workforce. The programs are aimed at developing discretionary effort in all employees, modeled by the leaders. The goal is for every company employee to practice giving discretionary effort on a daily basis. The results are remarkable.

The program includes a full complement of assessments. 

Discretionary Effort Leadership Assessments 

Assessments are frequently used in the hiring process to ensure the candidate is a fit for the company, team and proposed assigned projects. Discretionary Effort Leadership uses them for much more. Self-knowledge and other-knowledge are valuable tools for building excellent professional relationships, for resolving conflicts of opinions, and for the process of collaboration that leads to innovative new products and services. The assessments enlighten leaders on the gifts employees can contribute to company success. 

The learning from the TTI DISC, Driving Forces and Emotional Intelligence assessments increase leadership awareness and are a key component in team building. The skills enhanced in the programs include: 

  • Intensified influence and impact – not manipulation – when involved in decisions and interfacing with others
  • Improved self-esteem and personal charisma 
  • Increased discretionary effort in the company 

These comprehensive assessments are included in the on-site Earn The Gift Of Discretionary Effort Leadership training.

Discretionary Effort and 21st Century Leadership

The Discretionary Effort Leadership training is cutting edge and geared for the 21st century workforce. As your leadership team comprehends and internalizes this new style of leadership, you will be amazed at the difference it makes in the entire culture of your organization. When you bring the Earn the Gift Certificate program into your organization, your leaders and managers will:

  • Discover and internalize the principles taught in the RossBrandau Discretionary Effort Leadership Model
  • Be able to differentiate between Taylorism, 20th century Maslow philosophy and 21st century Discretionary Effort Leadership
  • Understand explicit and implicit social contracts – both 20th century and 21st century 
  • Evaluate the benefit of Discretionary Effort Leadership in contrast to other leadership styles

Components of the On-Site Certificate Program

The materials and supplementary material include:

Earn the Gift Discretionary Effort Leadership Certificate is Awarded at Conclusion of the Program

Book an on-site program for your organization. Call 770-923-0883 or email

Being a successful leader and manage involves learning strategies and using your intuition to apply the discretionary effort leadership techniques to individual situations.  The Earn The Gift certificate course is designed to give you principles, approaches and methods to enrich your leadership skills.

 Whether you are a seasoned manager, a new manager or an aspiring leader, the Earn the Gift certificate will help you gain access to an elite circle of achievers: those manager who get results. You’ll learn proven and fundamental principles plus 21st century nuances of managing employees and team members.

Book an exclusive session for your company. Complimentary consultations on how this program can be customized to your present company culture are available by calling Karla Brandau at 770-923-0883 or email her at Karla is based in Atlanta, Georgia.

If you prefer, contact us with the simple form below.

Still wondering if this is the right program for you? 

The skills are portable. Once you learn the Earn the Gift strategies and techniques, you own them. You can take them anywhere and use them any time in any situation. As a human being, you’ll be more influential, charismatic, and significant. significant component of earning the gift of discretionary effort from f employees is professional development. You can complement your Discretionary Effort Leadership training with charismatic leader personal coaching. 

You’ll become the leader people CHOOSE to follow, not HAVE to follow because of your place on the organizational chart.

This one-on-one personal coaching program consists of 8 coaching calls spread over a 3-4 month period.  The information provided immediately starts changing paradigms and mindsets. It is very common for participants who implement our strategies of personal leadership to have immediate results in their relationships with colleagues, team members and employees.

Invest a small amount of time each week and you can change your career forever. 

Learn more about the professional development one-on-one coaching program, Charismatic Leadership: The Leadership of One.


More Information On the Earn the Gift program or Executive  Coaching

Fill out the form below for a complimentary consultation and additional information on the Earn the Gift certification or The Leadership of One executive coaching.