It is happening now and all around you.

New leaders are emerging.
Will you become a 21st century leader?

Accelerate your leadership career with  Charismatic Leadership: The Leadership of One personal coaching. You’ll become the leader people CHOOSE to follow,
not the manager they HAVE to follow because
of your position on the organizational chart.


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The 21st Century Leadership Onsite Coaching Program: The Charismatic Leader

The Charismatic Leader: The Leadership of One is a professional development, companion program to the Earn the Gift of Discretionary Effort on-site program. Its focus is becoming a charismatic leader with increased impact and influence. It helps managers develop discretionary effort inside of themselves, enabling them to model it for their employees.

This is one of the questions asked in the program, “Is your team ‘schoaling’ or swimming in synchronicity?” You will learn what a school of fish can teach you about the leadership of one.

The Leadership of One guides you through management minefields to leadership success as you learn the strategies, techniques and principles of 21st century leadership.

Being a leader of 4-generations in the workplace involves thinking differently as you seek to:

Earn the respect of all employees
Keep employees engaged in meaningful work
Take advantage of different perspectives
Create learning between generations
Facilitate collaboration
Help employees grow professionally and personally
Minimize the departure of valued employees 
Empower your employees to bring their A-game to work every day

Leaders, who invest in developing their organization’s discretionary effort, create a workplace where individuals will want to work and where they give discretionary effort on a daily basis.

When discretionary effort is freely offered by employees, they become your organization’s greatest competitive advantage.

The Leadership of One is a novel and comprehensive approach to developing high-quality leadership skills. In this fast-developing and rapidly-changing business environment, such skills are absolutely essential to maintaining an edge over the competition. Ross and Brandau have tapped into the vast array of leadership characteristics to ferret out those qualities and techniques that best enable today/tomorrow’s business and professional leaders become successful. Leadership levers is an absolute “must” for anyone aspiring to provide high-quality leadership to his/her organization.

The 21st Century Charismatic Leadership Coaching & Mentoring On-Site Deliverables

During the course of this program, participants develop leadership skills, improve the systems and processes under their control and build effective workplace relationships.

Many management gurus have echoed the words, “Leading others starts with leading yourself.”  This group coaching program teaches individuals to grow professional and lead themselves first before they lead others. It enables them to “walk the talk”.

The Leadership of One group coaching program is completed over a 4-week period and contains the following elements: 


The contents for the four weeks of The Leadership of One training will be the most valuable leadership training you have ever experienced at your organization. 

Your investment is  $997.00 per person.

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Modules in the Onsite Charismatic Leadership of One Program

*Discovering and Defining Discretionary Effort
*Make Your Employees your Competitive Advantage: Discretionary Effort Vs.Engagement

This module introduces the concepts of The Leadership of One and Discretionary Effort. You will learn:

  • The meaning of the terms The Leadership of One and Discretionary Effort Leadership and how are they apply to individuals, teams, and organizations
  • How the Earn the Gift Program proprietary principles will make employees your competitive advantage in the marketplace
  • The levels of the Discretionary Effort Leadership Model and the remarkable results of productivity and creativity your can reap when they are implemented in your organization
  • How engagement is different from Discretionary Effort

Implementation of these principles in the RossBrandau Discretionary Effort Leadership Model can transform your leadership career.

PLUS – Developing Leadership of One Abilities Praxis Statement: Look where you have never looked before.


*Discover the Power of Hidden Character Gifts
*Work From Your Strengths: How to Apply the Critical Information in a Personality Assessment


Dr. Ben Carson said, “I think one of the keys to leadership is recognizing that everybody has gifts and talents. A good leader will learn how to harness those gifts toward the same goal.” Every human being possesses unbelievable personal gifts.

This instruction explores the power of your personal gifts and how to:

  • “Unwrap” or use them for to increase career success and become the company’s competitive advantage
  • Discover and utilize your employees’ gifts.
  • Accept employees “As Is” and then help them grow
  • Learn to recognize strengths and limitations

*Included: The Human Behavior Depuzzler – an introduction to the TTI Trimetrix Behaviors (DISC), Motivators (Driving Forces), and DNA assessment and debrief

PLUS – Developing Leadership of One Abilities Praxis Statement: I have everything I need.

*The Authentic Leader of Integrity and Transparency
*The Magic of Gratitude: Creating the Optimal Employee Work Experience

Authenticity is “felt” by others, meaning that as others enter into dialog with you, they can tell whether you are being honest with them. Being able to extend your true self, not the facade of group think or trying to say what you think the other person wants to hear, is authenticity. 

Few leaders understand the impact of recognizing an individual’s human dignity. When human dignity is extended at every encounter with an employee, self-respect and self-esteem increases. Loyalty and trust deepens.

The instruction includes how to: 

  • Find your authentic self and be authentic on a daily basis
  • Live days of integrity even when  you make a mistake
  • Create a culture of respect where the truth can be surfaced
  • Extend human dignity and respect to an individual at the crucial manager-employee touchpont
PLUS – Developing Leadership of One Abilities Praxis Statement: Do the right thing and the next right thing.

*Extend Human Dignity and Get Renewable Employee Energy
*Charisma and Confidence: Increase Your Interpersonal Influence and Impact


Influence skills are magical. They are the ‘icing on the cake’ when it comes to being the leader people CHOOSE to follow, not HAVE to follow because you are the “boss.”  Add the mysterious power of expressing gratitude to the ability to extend human dignity and you enhance every relationship. The multiplier effect of these attributes is shown in this quote from a  young woman we coached: “I live for those words, ‘fabulous’ job and when I get them, I double down and work even harder to get the next, ‘fantastic work.'”

The final segment of discovering how to be the leaders people choose to follow is increasing your personal charisma. The charisma you exhibit is built on your personality strengths, integrity, and authenticity. It is evident as you model gratitude and social acceptance.

This webinar covers how to:

  • Show gratitude for the efforts of others on your behalf
  • Be true to your personality, spirit, and character
  • Increase your personal charisma
  • Earn authentic contribution and discretionary effort

PLUS – Developing Leadership of One Abilities Praxis Statement: Accept the gifts.

Corporate Benefits of The Leadership of One Program

Companies that encourage executives and managers to implement the Leadership of One strategies in their personal leadership style experience exponential growth.
Employees move past mere engagement and begin giving discretionary effort and authentic contributions on a daily basis.

Cooperation and collaboration increase throughout all teams and the organization is enabled to:

  • Retain the best talent, even in this ultra-competitive market
  • Focus the productivity of every employee
  • Move employees from being merely engaged to giving discretionary effort
  • Build an innovative company by encouraging entrepreneurial thinking in team members
  • Tap the collective and collaborative intelligence of your people to drive the business

Only $997.00 (per person) for 4 weeks of instructional on-site or delivered via webinars. Includes The Leadership of One and How to Earn the Gift of Discretionary Effort books and access to enhanced material.

Remember, each session of The Leadership of One - Charismatic Leadership - takes your managers into an elite circle of achievers. Don’t wait for the “right time”. The time is NOW.

By bringing this program to your company, you are developing leaders who are committed to being a charismatic leaders who get results and lead their teams to greater productivity and innovation in the chaotic 21st century marketplace. 

You’ll be more competitive in the marketplace. 

Contact us to bring Charismatic Leadership: The Leadership of One - on-site program to your company by filling out the contact form below. (Some components in this this program can be delivered via webinar):